Lay's Reveals Recipe Changes In Major Redesign
Summary
Lay's has announced changes to the recipes of its U.S. chip products and introduced a new packaging design. By the end of 2025, Lay's chips will exclude artificial flavors and colors. The redesign aims to highlight the brand's focus on using real potatoes and emphasizes healthier ingredient choices.Key Facts
- Lay's will remove artificial flavors and colors from all its U.S. chip products by the end of 2025.
- Lay's Baked chips will now include olive oil, aiming to cut fat content by 50% compared to regular chips.
- Lay's Kettle Cooked Reduced Fat Original Sea Salt chips will use avocado oil, reducing fat by 40%.
- The new packaging emphasizes "made with real potatoes" and features farm-related imagery.
- Lay's is part of PepsiCo, and the redesign is described as the brand's biggest in nearly a century.
- The global snack market reached $693 billion in 2024, and Lay's is a leading snack brand in the U.S.
- Lay's changes come amid increasing consumer demand for healthier food options.
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