Summary
The article discusses the need for the Democratic Party to improve its engagement with Latino voters in the United States. The authors suggest that Democrats should collaborate with Latino content creators who have established trust within their communities to effectively reach this demographic. The article highlights the lack of contact many Latino voters received from political parties and suggests using social media more effectively to connect with them.
Key Facts
- Latino voters have been a strong part of the Democratic Party but their support is decreasing.
- Nearly 45% of Latino voters reported receiving no contact from either political party in the 2024 election.
- There are about 36 million Latino voters eligible to vote in the U.S.
- Latinos are more likely than other groups to use social media for news.
- The Pew Research Center found that many U.S. Latinos prefer English news, but Spanish is also common.
- Democrats have spent on radio, TV, and digital ads but missed connecting with Latino voters effectively.
- Latino content creators with established audiences could be key in reaching this community.
