Twix ad banned for encouraging unsafe driving
Summary
A TV commercial for Twix was banned by the Advertising Standards Authority (ASA) because it allegedly promoted unsafe driving. The ad showed a car chase scene that the ASA felt might encourage irresponsible driving behavior, despite the advertiser's argument that it was meant to be absurd and not taken seriously.Key Facts
- A Twix TV ad was banned for allegedly promoting unsafe driving.
- The scene involved a car chase and crash, where two cars ended up stacked like a Twix bar.
- Five complaints said the ad encouraged dangerous driving.
- Mars-Wrigley, the company behind Twix, claimed the ad was meant to be fantastical and not realistic.
- The ASA ruled the ad shouldn't be shown because it seemed to approve of unsafe driving.
- The ASA noted the ad's focus on speed and music implied illegal driving.
- Mars-Wrigley argued the cars were driving legally and safely during filming.
- The ad ended with a comic scene of a Twix bar falling between the two cars.
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