Insomnia Cookies Launches New Fall Menu
Summary
Insomnia Cookies introduced a fall menu with new cookies, including limited-edition flavors such as the Caramel Apple Classic and Brookie Topped with Snickers. These new menu items aim to attract customers during the fall season, a strategic time for restaurants to increase business as people cut back on spending due to rising costs.Key Facts
- Insomnia Cookies launched a new fall menu with three limited-edition cookies.
- The new cookies include the Caramel Apple Classic, Brookie Topped with Snickers, and Brown Butter Toffee Classic.
- The Caramel Apple Classic features brown sugar dough with caramel and apple bits, topped with cinnamon sugar.
- The Brookie Topped with Snickers combines cookie and brownie flavors with Snickers bar pieces and caramel drizzle.
- The Brown Butter Toffee Classic will be available starting October 21 and includes chocolate chunks and Heath toffee bits.
- Insomnia Cookies is offering a Halloween deal for customers in costume, with a free cookie with any purchase from October 30 to November 2.
- The fall menu targets to boost customer visits as businesses face challenges from economic pressures like tariffs and inflation.
- Melanie Auxer, Insomnia's VP of Cookievation, mentioned the menu ties to the emotional appeal of fall comforts.
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