Summary
Starbucks is making big changes to how people order coffee, using artificial intelligence (AI) to make the process smoother. CEO Brian Niccol revealed plans for new tech tools that help both staff and customers, including an AI assistant to aid baristas and improve order timing. These efforts are part of a $1 billion plan to update Starbucks' operations and customer experience.
Key Facts
- Starbucks is introducing AI technology to change how coffee is ordered and prepared across its stores.
- CEO Brian Niccol announced these changes at a tech conference in San Francisco.
- The AI tools include a "green dot" assistant to help baristas and a system to streamline order processing.
- Starbucks aims to have drinks ready in four minutes or less using new tech and operational models.
- The company is simplifying its menu and closing underperforming U.S. stores as part of a broader restructuring plan.
- New digital displays will keep customers updated on their order status.
- Starbucks' AI advancements will tailor the app to predict orders based on customer location and past habits.
