Summary
WWE has hired Cyrus Kowsari as the new Senior Director of Creative Strategy to help integrate artificial intelligence (AI) into the company's storytelling process. This marks a shift in how WWE creates its storylines, using an AI platform that has encountered some initial challenges. Despite early issues, WWE believes AI will eventually play a significant role in its creative direction.
Key Facts
- WWE hired Cyrus Kowsari as the Senior Director of Creative Strategy.
- Kowsari will help integrate AI into WWE's storytelling process.
- The AI platform being used is called Writer AI, which has been learning from WWE's existing content.
- Initial AI-generated storylines included a proposal for wrestler Bobby Lashley to return with a focus on Japanese culture.
- WWE's human-led storytelling has been praised, posing a contrast to the new AI approach.
- Paul "Triple H" Levesque introduced Kowsari and is expected to have more political duties.
- WWE hopes that AI, once refined, will have a major impact on storylines in the future.
