Summary
A report by Medallia found that Gen Z customers are the most likely to leave complaints online compared to other age groups. They are twice as likely to provide feedback and four times more likely to include complaints compared to Boomers. This behavior may impact how businesses cater to different generations.
Key Facts
- Medallia surveyed 2,000 U.S. consumers about their feedback habits.
- Gen Z is twice as likely as Boomers to leave feedback on review sites or social media.
- Gen Z is four times as likely as Boomers to include complaints in their feedback.
- People aged 13 to 28 are considered part of Gen Z.
- Gen Z was found to be 44% less likely to praise a specific employee than Boomers.
- Despite more complaints, Gen Z feels a stronger attachment to brands, being 22% more likely than Boomers to do so.
- Gen Z customers expect fast, seamless service and often use online reviews to guide their purchase decisions.
