The Korean bakery chain that says croissants don't have to be French
Summary
Paris Baguette is a Korean bakery chain with a strong international presence, including 4,000 stores in 14 countries. The company plans to expand further with over 1,000 new branches, mainly in the US, by 2030 and is building a large factory in Texas. They aim to combine global bakery trends with Asian flavors and see their bakery products as universal, not limited to French origins.Key Facts
- Paris Baguette is a bakery chain from South Korea.
- The brand operates 4,000 stores in 14 countries around the world.
- Paris Baguette plans to open over 1,000 new international branches by 2030, focusing on the US market.
- A new factory in Texas is set to become their largest overseas production site by 2027.
- The company sees bakery products like croissants as universal, not exclusive to Europe.
- Paris Baguette has partnerships with sports teams to promote its brand, including Tottenham Hotspur in the UK.
- The chain uses a system of delivering frozen dough to its outlets, improving efficiency and shelf life.
- The bakery offers both traditional and Asian-inspired baked goods, like matcha and red bean pastries.
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