Spike in Disney+ cancellations after Kimmel suspension
Summary
Disney+ and Hulu saw their cancellation rates double in September after comedian Jimmy Kimmel was briefly suspended. Data shows that Disney+ lost about three million subscribers, while Hulu lost more than four million. This happened after Kimmel was taken off air following comments he made on his show that led to debates about free speech.Key Facts
- Cancellation rates doubled for Disney+ and Hulu in September.
- Disney+ lost about three million subscribers, increasing its churn rate from 4% to 8%.
- Hulu's cancellation rate rose to over 10%, equating to more than four million cancellations.
- Jimmy Kimmel was suspended temporarily due to comments about a shooting, leading to a backlash.
- Kimmel was reinstated within a week after criticism and protests.
- Critics said the suspension was censorship and a violation of free speech and called for a boycott of Disney services.
- Despite cancellations, there were also new sign-ups for Disney+ and Hulu, which reduced some of the losses.
- Disney announced price increases for its streaming services around the same time.
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