The Future of Ferrari: Driving Desire Through Scarcity
Summary
Ferrari plans to release its new electric supercar, the Ferrari Elettrica, to customers in 2026. The company focuses on innovation and maintaining exclusivity by controlling production to ensure its cars remain special. Ferrari aims for a balanced mix of internal combustion, hybrid, and electric car sales by 2030.Key Facts
- Ferrari plans to introduce the battery-electric Elettrica supercar in 2026.
- The company was founded in 1939 by Enzo Ferrari, originally focusing on V12 engines.
- Ferrari has launched 41 new sports cars since its IPO in 2015.
- Ferrari plans a sales mix of 40% hybrid, 40% internal combustion, and 20% electric by 2030.
- The company aims to keep Ferrari cars scarce, targeting a wait list of 20 to 24 months for new models.
- Ferrari's new E-Building at its Maranello headquarters produces battery modules for electric vehicles.
- A new facility, the E-Vortex test track, is being built to develop new technologies on-site.
- Ferrari promises to debut four new vehicles each year until 2030.
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