Summary
Temu, an online shopping company, is working with the greeting card industry to remove copied card designs from its site more quickly. This move comes after card companies reported losing money due to the use of their copyrighted designs for cheap imitations. Temu is testing a new process that uses software to promptly take down these copied listings.
Key Facts
- Temu has agreed to cooperate with the greeting card industry to address the issue of copied card designs on its platform.
- Card companies have reported that unauthorized copies of their designs have caused them financial losses.
- Designers described the task of removing these listings as like playing 'whack-a-mole', with products reappearing quickly after being taken down.
- Temu has launched a trial for a new process that simplifies the removal of copied designs.
- The Greeting Card Association helped push for this new, quicker takedown process.
- The system uses AI to protect original designs and block copied ones before they appear online for sale.
- The new process allows reporting of multiple copied listings through a single link submission.
- Temu aims to resolve most removal requests within three working days, ensuring faster takedown of copied content.
