Summary
General Motors is using social media and artificial intelligence (AI) to help design Cadillac's paint colors. The company analyzes trends from these platforms to create new and innovative color options that appeal to customers.
Key Facts
- General Motors is using social media and AI to inspire new paint colors for Cadillac vehicles.
- Brittany Moss leads the color, material, and finish team at the company.
- Moss uses AI to create mood boards, which are collections of images or ideas, to help design colors.
- Current trends include earth tones, green, and metallic shades.
- AI helps create a new type of metallic look in paint colors.
- These efforts result in a variety of color options for new Cadillac models, aiming to fit customer preferences and vehicle design.
