Key Facts

• Starbucks management plans to employ more baristas and decrease the use of automated systems.
• This strategy aims to attract more customers, in the face of falling sales.
• Recent test runs, involving increased staffing, have been implemented in around 3,000 Starbucks stores.
• Starbucks also plans to modernize its coffee shops, change menus, and revise dress code for employees.
• A previous Starbucks policy allowing non-purchasing customers to use Starbucks facilities was reversed in January.
• Starbucks' global sales fell by 1% in the three months ending March, marking the fifth quarter of sales decline.
• Despite overall declining sales, Starbucks experienced a rise in sales in China and Canada.
• After the announcement of sales results, Starbucks shares dropped by more than 6.5%.