Summary
A German lift company, Böcker, is using its unintended involvement in a high-profile theft at the Louvre Museum for publicity. The company launched an advertising campaign featuring their lift, used by thieves to steal valuable jewels from the museum. The company's managing director has acknowledged the crime's severity but decided to leverage the situation to promote the business.
Key Facts
- Böcker is a German company that makes lifts, including the one used in the Louvre theft.
- Thieves used the Böcker lift to steal €88 million worth of jewels from the Louvre.
- Böcker launched a new ad campaign featuring the lift involved in the heist.
- The campaign uses humor to draw attention, showing the lift as quick and efficient.
- The company recognized their lift in news reports; it was sold to a French customer.
- The thieves allegedly arranged a demonstration of the lift, then stole it.
- The jewelry stolen includes items adorned with diamonds and precious stones.
- The Louvre museum admitted to security failures during the heist.
