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It's been a rollercoaster few years for Six Flags. Can Travis Kelce help?

It's been a rollercoaster few years for Six Flags. Can Travis Kelce help?

Summary

Travis Kelce, a well-known football player, has invested in Six Flags, a major amusement park company, along with two executives and an investment firm. This investment makes them among the largest shareholders of Six Flags, which has faced financial difficulties after a merger with Cedar Fair. Six Flags has struggled with debt and low attendance, and hopes Kelce's involvement will help improve its situation.

Key Facts

  • Travis Kelce invested in Six Flags and now owns about 9% of its shares.
  • JANA Partners, an investment firm, also took part in buying Six Flags' shares.
  • Six Flags merged with Cedar Fair in 2024, creating the biggest amusement park operator in North America.
  • Six Flags has been facing financial struggles with $5.3 billion in debt and lower attendance.
  • The company's CEO, Richard Zimmerman, plans to step down by the end of the year.
  • Six Flags reported a net loss of $100 million for the second quarter of 2025.
  • The company is closing Six Flags America in Maryland and may close another park in California in the future.

Source Information