Summary
WhatsApp is introducing three new advertising features globally. The ads will not appear in private chats and will use user details like location and language to suggest ads. Businesses can promote themselves and manage ads in a new section called Updates, but users linking WhatsApp to Facebook or Instagram might see more personalized ads.
Key Facts
- WhatsApp is adding three new ad features worldwide.
- Ads will not show in private messages, which are encrypted.
- Ads will appear in the Updates section, a separate tab in the app.
- User location and language will help suggest ads, not message content.
- Businesses can promote ads in Updates and charge for extra content.
- WhatsApp will take a 10% commission from business promotions.
- Businesses can use status updates to link ads to chats.
- Users linking WhatsApp with Facebook or Instagram will see more personalized ads.
