Social media now main source of news in US, research suggests
Summary
Research shows that more people in the United States now get their news from social media and video platforms like Facebook, X (formerly Twitter), and YouTube than from traditional TV and news websites. Popular personalities, like podcaster Joe Rogan, have a growing influence on news consumption, although these influencers are also seen as major sources of false information.Key Facts
- Over half (54%) of people in the US use social media and video networks as their main news source.
- Traditional TV and news sites/apps are used by 50% and 48% of people, respectively.
- Joe Rogan was the most-seen news personality, with coverage reaching nearly a quarter (22%) of the US population.
- The report mentions that some politicians prefer speaking to friendly online hosts rather than traditional journalists.
- Almost half (47%) of people globally say online influencers spread false or misleading information.
- The use of the social network X for news is steady or growing, especially among conservatives in the US.
- TikTok is now the fastest-growing platform for news globally, with 17% usage.
- The survey involved almost 100,000 people across 48 countries.
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