Rise in awareness of nicotine pouches among children, survey suggests
Summary
A recent survey suggests that more children aged 11-17 are aware of nicotine pouches, rising to 43% from 38% last year. Nearly 4% in this age group have tried them. A charity, Ash, is urging the UK government to push forward a bill to ban marketing these pouches and selling them to minors.Key Facts
- A survey shows 43% of young people aged 11-17 know about nicotine pouches, up from 38% last year.
- Nearly 4% of children in this age group have tried using nicotine pouches.
- Nicotine pouches are small, tea-bag-like items that release nicotine when placed under the lip.
- The pouches do not contain tobacco and are sometimes used to help quit smoking, though not officially recommended by the NHS.
- There are currently no age limits for purchasing nicotine pouches in the UK.
- The Tobacco and Vapes Bill aims to ban marketing and sales of nicotine pouches to under 18s.
- The bill is currently being reviewed in the UK Parliament's House of Lords.
- A survey also found more adults aged 18-34 are using nicotine pouches, with 2.6% reporting use in 2025, up from 1.2% in 2023.
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