Summary
Tom Brady announced that Fox Sports is investing in his entertainment and marketing studio, Shadow Lion. This partnership aims to expand beyond NFL games by creating original content and series, with a first project focusing on the University of Michigan football program. Financial details were not disclosed, but Fox Sports describes the investment as long-term.
Key Facts
- Fox Sports is investing in Tom Brady's company, Shadow Lion.
- The investment aims to produce original content and series.
- The first project after the investment is a docuseries about Michigan football.
- No financial terms of the deal were made public.
- Brady's studio will work with other athletes and brands.
- Fox Sports sees this as a long-term partnership.
- The collaboration with Fox Sports is meant to extend beyond NFL games.
