Summary
A study by AttractionTickets.com ranked U.S. states by their enthusiasm for Halloween, finding West Virginia, Kentucky, and Ohio at the top. The analysis used online search data related to Halloween decor and events to create a "Halloween Spirit Score." The study also showed that Halloween spending in the U.S. is expected to reach $13.1 billion in 2025.
Key Facts
- West Virginia ranked as the state with the most Halloween spirit.
- Kentucky and Ohio closely followed West Virginia in Halloween enthusiasm.
- AttractionTickets.com used online search data for various Halloween-related terms to rank states.
- Hawaii, Alaska, and Vermont ranked lowest for Halloween spirit.
- Americans are expected to spend $13.1 billion on Halloween-related items by 2025.
- The average American is projected to spend $114.45 on costumes, candy, and decorations in 2025.
- Costumes are the biggest Halloween expense, with spending expected to be around $4.3 billion.
- 73 percent of U.S. adults plan to celebrate Halloween in the current year.
