Summary
Small businesses in the U.S. are preparing for the holiday season, a critical sales period, amid concerns about inflation and trade policies. A survey by Constant Contact found many small business owners feel pressure due to these economic challenges, though they are confident in their ability to meet sales targets through strategies like social media marketing and discounts.
Key Facts
- The holiday season accounts for up to half of annual sales for 60% of small business owners.
- 37% of U.S. small business owners feel significant pressure this holiday season due to economic challenges.
- Inflation is a main concern for 32% of businesses surveyed, while 22% are worried about weak consumer spending.
- Tariffs are expected to negatively impact 52% of U.S. businesses during the holiday shopping period.
- U.S. consumer sentiment has dropped to a six-month low, especially among those earning less than $75,000 annually.
- Small businesses are launching more marketing campaigns, with a strong focus on social media and discounts.
- 77% of small businesses are confident they will meet their revenue goals this holiday season.
