The mind behind cricket's Hundred on his 'Prem' relaunch
Summary
The Premiership Rugby league is rebranding itself as "the Prem" with a new logo and style to appeal to a wider audience. Rob Calder, the league’s chief growth officer, aims to make rugby feel more exciting and accessible, similar to sports like basketball and mixed martial arts.Key Facts
- The Premiership Rugby league will be called "the Prem" starting next season.
- The new logo features orange to symbolize intense action.
- The rebranding aims to shift from a corporate feel to an entertainment-focused identity.
- Rob Calder leads this change, aiming to attract new, younger audiences.
- There is a record growth in TV audiences and ticket demand, with 1.26 million viewers for a recent game.
- The league is focusing on appealing to people between the ages of 18-34.
- Red Bull has shown interest in buying a team, aligning with the goal of attracting youth-focused brands.
- The strategy includes more engaging behind-the-scenes content and improved experiences at rugby grounds.
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