Spinning genocide: How is Israel using US PR firms to frame its Gaza war?
Summary
Israel has hired three public relations companies to improve its image in the United States, especially among young right-wing and Evangelical voters, amid its conflict in Gaza. The PR firms are using strategies like social media campaigns and targeting Christian groups to gain sympathy for Israel. These efforts follow reports of declining support due to the war's impacts and perceptions on social media.Key Facts
- Israel hired three PR firms to improve its image in the US during the Gaza conflict.
- The companies aim to bolster support among young right-wing and Evangelical US voters.
- Filings show these PR efforts focus on creating positive views of Israel and portraying Palestinians negatively.
- One of the firms, Show Faith by Works, plans to conduct digital campaigns targeting churches in the US.
- The campaign includes strategies like geofencing to reach specific locations such as Christian universities.
- The 10/7 Experience, a mobile event, aims to engage with Christian communities about the Hamas attack on Israel.
- Israel's Prime Minister has emphasized the importance of social media in gaining US support.
- PR efforts also involve reaching the Gen Z demographic through popular social media apps.
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