Adorable or just weird? How Labubu dolls conquered the world
Summary
Labubu dolls, created by Chinese toy maker Pop Mart, have become extremely popular worldwide. The dolls feature distinct pointy ears, big eyes, and mischievous grins, and their popularity has significantly boosted Pop Mart's profits and international reach.Key Facts
- Labubu is a character from "The Monsters" toy series by artist Kasing Lung.
- The dolls feature pointy ears, big eyes, and a distinctive grin.
- Pop Mart launched Labubu in 2019 and saw profits nearly triple in the following year.
- Celebrity endorsements from figures like Rihanna and Kim Kardashian have helped popularize the dolls.
- Labubu dolls are sold in over 30 countries, including the US, UK, and Australia.
- Pop Mart began using "blind boxes" for sales, where customers don't know which doll they're buying until they open the package.
- Over 70,000 counterfeit Labubu dolls were confiscated by Chinese customs recently.
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