Spinning genocide: Why is Israel trying to reframe its war on Gaza?
Summary
Israel is trying to improve its image in the United States through public relations companies. Multiple agencies, including Faith Through Works, are working to appeal to American Evangelicals and younger generations. These efforts come amid declining U.S. support for Israel, particularly due to its actions in Gaza.Key Facts
- Israel hired Faith Through Works, a Christian marketing agency, to improve its image among U.S. Evangelicals.
- Surveys show declining support for Israel in the U.S., especially among younger people and certain political groups.
- Israel also works with other agencies to use online influencers and improve its online reputation.
- Protests against Israel’s actions in Gaza have taken place in U.S. cities and college campuses.
- Israel relies heavily on U.S. support for economic, military, and diplomatic reasons.
- There have been efforts to influence social media discussions about Israel and its actions in Gaza.
- Israeli Prime Minister Benjamin Netanyahu emphasized the importance of social media, citing platforms like TikTok and X.
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