Summary
Older adults, known as "silver influencers," are gaining large followings on social media platforms like TikTok and Instagram. Influencers such as Viv Truran and Sherry Grossi share fashion and lifestyle content, attracting audiences worldwide and challenging stereotypes about aging.
Key Facts
- Viv Truran, 81, is a popular fashion content creator on Instagram with nearly 300,000 followers.
- She shares daily videos of her outfits and styling tips with a diverse, global audience.
- Sherry Grossi, also 81, has over 130,000 followers on Instagram and engages with her audience on TikTok.
- Both influencers challenge common beliefs about aging and inspire older adults to stay active online.
- The Office for National Statistics notes an increase in the UK population aged 65 and older by 2024.
- Cardiff University professor observes a noticeable shift in social media, with more older influencers shaping fashion and beauty trends.
- Rhian Davies, 58, shares relatable content on TikTok, showing her life without makeup and gaining significant follower interest.
