Summary
Social media, especially TikTok, helped the Hull Fair in the UK attract more international attention and visitors. Influencers from TikTok, like Kalani Smith and Paul from PT Vlogs, showcased the fair to their followers, increasing interest in the event.
Key Facts
- Hull Fair, a centuries-old event, celebrated its 731st year.
- The fair attracts about half-a-million visitors each year.
- TikTokers like Kalani Smith and Paul from PT Vlogs posted content about their visits, getting views in the thousands to millions.
- Kalani Smith, known for trying local dishes, shared his experiences at the fair with over 222,000 views on one video.
- Paul from PT Vlogs posted a video of an Ice Jet Matterhorn ride that got over seven million views.
- Hull City Council officials noted that influencers have significantly increased the fair's reach.
- Visitor numbers to the fair are increasing yearly, partly due to social media influence.
- Social media is seen as the new stage in event promotion, replacing traditional advertising like newspapers and TV.
