Summary
Starbucks is selling a majority stake in its Chinese business to a private equity firm from Hong Kong. Boyu Capital will take a 60% stake, while Starbucks keeps 40%. This move aims to help Starbucks compete better in China by expanding its operations.
Key Facts
- Starbucks will sell 60% of its Chinese retail business to Boyu Capital, a private equity firm.
- The deal is valued at $4 billion.
- Starbucks will keep 40% of its stake and retain control over its brand and intellectual property.
- The company aims to expand from 8,000 to 20,000 stores in China.
- Starbucks has been losing market share to local rivals like Luckin Coffee, which offers cheaper drinks.
- The investment will provide Starbucks with funding and support for logistics and property management.
- Boyu Capital is based in Hong Kong, with offices in Shanghai, Beijing, and Singapore.
- Similar strategies have been used by other international brands, such as McDonald's and Yum Brands, to strengthen their presence in the Chinese market.
