Summary
Jeep has decided to continue using the Cherokee name for its SUVs despite a request from the Cherokee Nation to stop. The company's sales have risen, and they are releasing new models, including the Cherokee SUV.
Key Facts
- Jeep's sales increased by 11% in the third quarter compared to the previous year.
- Jeep is introducing new vehicle models over the next six months, including the revived Cherokee SUV.
- The Cherokee Nation asked Jeep in 2021 to stop using the Cherokee name for its vehicles.
- Jeep has used the Cherokee name for about 50 years on its Cherokee and Grand Cherokee models.
- Other companies have changed names that referenced Native American culture, like sports teams in Washington and Cleveland.
- Jeep's CEO, Bob Broderdorf, confirmed there have been no talks under his leadership about changing the Cherokee name.
- Stellantis, Jeep's parent company, stated in 2021 that the vehicle names honor Native American culture.
