Summary
Coca-Cola is facing criticism for using artificial intelligence (AI) to create its Christmas advertisement. The ad features animated animals and Santa Claus, created using generative AI, which sparked backlash from some viewers. Coca-Cola defended its decision, highlighting its ongoing goal to use new technology in its campaigns.
Key Facts
- Coca-Cola's 2024 Christmas ad was made with generative AI.
- The ad includes animated animals and Santa Claus, based on original company drawings.
- Coca-Cola used music from its 1955 commercial in the ad.
- The company first used an entirely AI-created film the previous year.
- Some critics on social media called the ad an "eyesore" and criticized the use of AI over human animators.
- Coca-Cola’s global VP for generative AI claimed this year's ad was "ten times better" than last year’s.
- The company stated its aim to innovate with technology in content creation.
- There is some public backlash against Coca-Cola's use of AI, with criticism highlighted on social media platforms.
