Summary
Mariah Carey stars in Sephora's new holiday ad, which has received criticism for being out of touch with current economic struggles. The ad's message and imagery sparked debate on social media about its insensitivity, particularly during a cost of living crisis.
Key Facts
- Mariah Carey stars in Sephora's holiday ad, which includes a scene where Christmas is "canceled."
- Criticism arose because the ad shows luxury goods during a time when many people are struggling financially.
- TikTok user Raygina George criticized the ad for its "tone-deaf" message, saying it flaunts luxury in a struggling economy.
- The ad features a storyline with elves striking and stealing gifts, which some viewers found inappropriate.
- Marketing expert Mike Kresch suggests that ads need more scrutiny, especially in sensitive economic climates.
- Kresch also emphasizes the need for careful consideration when using celebrity endorsements.
- Social media users questioned how such an ad was approved given its controversial themes.
