Summary
The head of Supercell, Ilkka Paananen, says the mobile gaming industry should take more risks to create new game experiences. Despite their past successes, Supercell is investing in new games and expanding their team to innovate in mobile gaming. The cost of creating games has increased, making companies cautious about launching new titles.
Key Facts
- Ilkka Paananen is the chief executive of Supercell, a major mobile gaming company.
- Supercell generated over a billion dollars last year with games like Clash of Clans and Brawl Stars.
- Paananen increased investment in new games and hired more staff to innovate for the future.
- 60% of mobile gaming time last year was spent on games over six years old.
- The cost to develop mobile games has increased over time.
- Supercell’s new game Squad Busters had a strong start but lost momentum.
- Supercell launched another game, Mo.co, which is currently available by invite only.
- The mobile gaming industry faces high competition and cost risks, with failures being costly and visible.
