Summary
A campaign by the New Zealand Herpes Foundation aimed to reduce the stigma around herpes with a humorous tourism ad. This campaign won a top prize at the Cannes Lions awards, which honor creative work by charities and non-profit groups.
Key Facts
- The New Zealand Herpes Foundation launched a campaign last October to change how people think about herpes.
- The campaign used humor and a fake tourism ad to show New Zealand as the best place to have herpes.
- The campaign featured well-known New Zealand figures, including former rugby coach Sir Graham Henry.
- It received the Grand Prix for Good award at the Cannes Lions, recognizing outstanding charitable work.
- About one in three sexually active adults in New Zealand has herpes, although many have mild or no symptoms.
- The campaign aimed to counter negative stereotypes and misinformation about herpes.
- The humor and creativity in the campaign helped it reach millions of people, as stated by Alaina Luxmoore from the foundation.
