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Apple's AI play may hinge on Google

Apple's AI play may hinge on Google

Summary

Apple is considering a partnership with Google to enhance its AI assistant, Siri, using Google's technology called Gemini. The potential deal, reportedly worth $1 billion a year, could make Siri smarter by integrating Google's AI capabilities. However, concerns remain about user privacy and whether users will choose Siri over other AI assistants.

Key Facts

  • Apple is looking to improve Siri by possibly partnering with Google.
  • The proposed partnership involves using Google's AI technology, Gemini.
  • Apple might pay $1 billion a year to use a custom version of Gemini on its servers.
  • There are concerns about how much user data Google might access through this partnership.
  • Siri currently relies on Apple's technology and can collaborate with ChatGPT for some answers.
  • Apple aims to roll out an upgraded Siri next year but has already faced delays.
  • There is a question of whether users will prefer Siri with Gemini over other assistants like ChatGPT.
  • Both Apple and Google have not confirmed the partnership, and details remain proprietary.

Source Information