Summary
In the UK, Primark's sales have dropped as online retailers like Shein and Vinted attract more shoppers with lower prices and home delivery. While Primark remains popular for basic items, some customers prefer the convenience and affordability of online shopping. The trend shows changing consumer behavior towards fast fashion and online marketplaces.
Key Facts
- Primark's UK and Ireland sales fell by 3.1% due to a weak consumer environment.
- Online platforms like Shein and Vinted offer lower prices and home delivery, appealing to younger shoppers.
- Shein uses artificial intelligence (AI) to identify trends and launch new styles quickly.
- Some shoppers still visit Primark for basics like socks, T-shirts, and cotton buds.
- Primark states that 85% of its products are priced at £10 or less.
- A survey found that 46% of UK women aged 16 to 34 bought from Shein in the past year.
- Shein has opened pop-up shops in London and a permanent store in Paris to bolster its presence.
- Some shoppers are concerned about fast fashion's environmental impact.
