How this year’s Christmas ads ‘let real life in,’ from cost of living to masculinity
Summary
This year’s Christmas adverts are addressing real-world issues like cost of living and masculinity. Ads from companies like John Lewis and Asda incorporate themes that resonate with current social issues while maintaining a festive atmosphere.Key Facts
- John Lewis’s Christmas advert focuses on a father-son relationship and explores themes of masculinity and emotion.
- The advert features a teenage boy and his dad bonding over music, illustrating the theme of communication between generations.
- Retail experts note that this year's ads incorporate real-life issues more than previous years.
- The Asda advert shows The Grinch shopping for Christmas, highlighting affordable prices and addressing cost of living concerns.
- Lidl’s advert emphasizes generosity and directs viewers to its Toy Bank scheme to encourage donations.
- Over 250,000 gifts have been donated through Lidl's nationwide Toy Bank scheme.
- Retailers are using adverts to connect with audience emotions by reflecting on topical social issues of 2025.
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