Summary
A report from Resemble AI shows that deepfakes, which are fake videos or audio created using artificial intelligence, are increasingly targeting businesses. These attacks are becoming more common and harder to spot, causing companies to lose money and trust. The report says that detecting deepfakes needs to be a key part of how companies protect themselves.
Key Facts
- Artificial intelligence is making it easier to create deepfakes, which are fake but very realistic videos or audio.
- Over 2,000 deepfake incidents were reported last quarter, with almost half aimed at businesses.
- Fake videos or voices have fooled companies into losing large sums of money, such as a case where criminals tricked a company director into sending almost half a million dollars.
- Deepfake scams can cause companies not only financial loss but also damage their reputation and trust.
- The report stresses that companies should use deepfake-detection tools as a basic part of their security systems, similar to antivirus software.
- Deloitte and KPMG warn that deepfakes can undermine trust in information online and expect more AI-fueled fraud in financial sectors.
- Effective defense requires not just technology but also employee training to recognize and question suspicious content.
