Summary
Some Starbucks baristas in the U.S. are striking for better pay and more staff, which could affect the company's recovery efforts. The strikes coincide with a major sales event, raising concerns about possible disruptions. Starbucks is trying to boost business by improving store experiences and investing in staff, but labor disputes continue to be a challenge.
Key Facts
- Baristas are striking in at least 25 U.S. cities for better pay and more staff.
- This is the third major strike since the union, Starbucks Workers United, started four years ago.
- The strike is timed with Starbucks' Red Cup day, an important holiday sales event.
- Starbucks has over 10,000 company-operated stores in the U.S.
- The company recently reported 1% growth in international sales but flat sales in the U.S.
- New CEO Brian Niccol is leading a "Back to Starbucks" strategy to improve stores.
- Starbucks plans to invest over $500 million in staffing and training.
- Labor tensions persist despite efforts to mediate contract discussions.
