Summary
Apple has introduced a new product called the iPhone Pocket, a wearable pouch designed in collaboration with Japanese fashion house ISSEY MIYAKE. The pouch, which can carry any iPhone model, is priced between $149.95 and $229.95 and will be available starting November 14 in several countries, including the U.S., U.K., Japan, and France.
Key Facts
- The iPhone Pocket is a 3D-knitted accessory made to carry iPhones.
- It is offered in two strap styles; a short strap for $149.95 and a longer cross-body strap for $229.95.
- Apple created the iPhone Pocket in partnership with ISSEY MIYAKE, a well-known Japanese fashion brand.
- The product ties into Apple's history as Steve Jobs often wore ISSEY MIYAKE clothing.
- It will be available in eight colors for the short strap version and three colors for the long strap.
- The iPhone Pocket is set to launch on November 14 in the U.S., U.K., Japan, and France.
- People reacted online with a mix of humor and disbelief about the price.
- Other Apple iPhone accessories, like the Crossbody Strap and protective cases, also have notable price points.