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Apple Unveils $230 'iPhone Pocket,' and the Internet Has Serious Opinions

Apple Unveils $230 'iPhone Pocket,' and the Internet Has Serious Opinions

Summary

Apple has introduced a new product called the iPhone Pocket, a wearable pouch designed in collaboration with Japanese fashion house ISSEY MIYAKE. The pouch, which can carry any iPhone model, is priced between $149.95 and $229.95 and will be available starting November 14 in several countries, including the U.S., U.K., Japan, and France.

Key Facts

  • The iPhone Pocket is a 3D-knitted accessory made to carry iPhones.
  • It is offered in two strap styles; a short strap for $149.95 and a longer cross-body strap for $229.95.
  • Apple created the iPhone Pocket in partnership with ISSEY MIYAKE, a well-known Japanese fashion brand.
  • The product ties into Apple's history as Steve Jobs often wore ISSEY MIYAKE clothing.
  • It will be available in eight colors for the short strap version and three colors for the long strap.
  • The iPhone Pocket is set to launch on November 14 in the U.S., U.K., Japan, and France.
  • People reacted online with a mix of humor and disbelief about the price.
  • Other Apple iPhone accessories, like the Crossbody Strap and protective cases, also have notable price points.

Source Information