Summary
Companies are using AI to create personalized online ads by analyzing people's internet activities and preferences. This technology allows ads to be tailored to individual personalities by adjusting content, tone, and features. The goal is to make advertisements more relevant to each person, moving beyond traditional demographic targeting.
Key Facts
- AI is used to personalize online ads by analyzing people's online activity and preferences.
- The AI can adjust ad content to match an individual's personality, including tone, phrases, and colors.
- Companies in various industries, such as retail and banking, already use this AI technology.
- AI looks at public online posts, search history, and inputs from platforms like ChatGPT to understand personalities.
- This approach targets individuals rather than traditional demographic groups.
- Researchers have found that ads with AI-written personalized text are more persuasive to consumers.
- The technology is still developing in the area of creating creative content that matches psychological profiles.
