Singapore's ruling party pulls out all stops online to woo youth
Summary
Singapore's ruling party, the People's Action Party (PAP), has been using social media extensively to connect with younger voters as its popularity has gone down in recent years. The PAP, which has been in power since 1959, has ministers engaging in various activities online, including filming with influencers, and even releasing merchandise to appeal to the youth.Key Facts
- Ong Ye Kung, Singapore's health minister, has been using TikTok for campaigning.
- PAP has been governing Singapore since 1959.
- PAP's popularity has witnessed a decline over the past two decades.
- The party ministers have been using social media in an attempt to connect with younger voters.
- The political campaign involves ministers filming with social media influencers and participating in podcasts.
- Lawrence Wong, the current prime minister leading the PAP, showcases personal aspects on his social media channels.
- In recent elections, PAP has hit two of its lowest popularity rates gaining just over 60% of the vote.
- There have been no fraud or irregularity accusations in previous elections, but critics suggest there is gerrymandering and tightly controlled media.
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