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Retailers are locked in a Thanksgiving turkey price war

Retailers are locked in a Thanksgiving turkey price war

Summary

Retailers are lowering turkey prices to attract customers during Thanksgiving, despite higher grocery costs. The supply of turkeys is under pressure from a small national flock and avian flu outbreaks. Major grocery chains are using discounts to compete and keep customers, while smaller stores feel financial strain.

Key Facts

  • Thanksgiving turkey prices are being cut by retailers to attract customers.
  • Grocery prices are about 30% higher than they were before the pandemic.
  • The U.S. turkey population is the smallest in 40 years, affected by avian flu in states like Minnesota.
  • The National Turkey Federation assures there will be enough turkeys for Thanksgiving.
  • Wholesale prices for turkeys are rising, but retail prices for consumers are dropping.
  • Major chains like Walmart, Aldi, and Kroger are using turkeys as "loss leaders" to attract shoppers.
  • Aldi offers a Thanksgiving meal for 10 people at $40, cheaper than last year.
  • Smaller grocery stores are struggling financially due to these low-price strategies.

Source Information