Summary
The original founders of Hooters have regained control of the restaurant chain, aiming to restore its family-friendly image. They plan to address financial issues and move away from the brand's recent oversexualized image by focusing on the dining experience and maintaining a beach-themed aesthetic.
Key Facts
- The founders have taken back control of the chain from Hooters of America (HOA).
- HOA previously went bankrupt due to $376 million in debt.
- The new ownership includes Hoot Owl Restaurants LLC and covers 140 of 198 U.S. locations.
- The total sales from these locations are about $700 million, including 60 international sites.
- The founders plan to change the brand's image away from an oversexualized image.
- Immediate changes will include better food quality and a simplified menu.
- Some restaurant locations might close if they can't be financially saved.
- The goal is to return to a "neighborhood hangout with a beach theme."
