Summary
AI-powered toys, primarily manufactured in China, are increasingly available in the United States. These toys use advanced technology to interact with children and are changing how kids play. Mattel has also partnered with OpenAI to create AI toys, signaling broader adoption in the toy industry.
Key Facts
- AI toys are valued at $34.87 billion and are expected to reach $270 billion by 2035.
- China accounts for about 40% of the AI toy market growth.
- Over 1,500 AI toy companies are operating in China as of October 2025.
- FoloToy is a customizable AI toy from China available in more than 10 countries, including the U.S.
- BubblePal is a Ping-Pong-sized AI toy that has sold 200,000 units since its 2024 launch.
- Mattel and OpenAI collaborated to create AI-enhanced play experiences.
- A Pew Research Center poll found that many Americans are concerned about AI's impact.
- Concerns exist that AI might worsen creativity and interpersonal relationships.
