Sky Sports axes 'sexist' TikTok channel Halo after three days
Summary
Sky Sports stopped its new TikTok channel called Halo after three days due to online criticism. The channel, aimed at female sports fans, faced backlash for being seen as condescending and sexist. Sky Sports decided to remove most of its posts and discontinue the channel's activities.Key Facts
- Sky Sports launched a TikTok channel called Halo, focused on female sports fans.
- The channel faced backlash for being described as "patronising" and "sexist."
- Sky Sports intended Halo to be an inclusive platform for women to enjoy sports content.
- Critics said the content was condescending and undermined women's sports.
- A post used pink text and emojis to explain a Formula 1 scandal in simplified terms.
- Most of the channel’s posts have been deleted after the backlash.
- Sky Sports admitted they "didn't get it right" and stopped the channel’s activities.
- The channel included content featuring male sports stars despite being aimed at women.
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