Summary
Eminem is taking legal action against an Australian beachwear company called Swim Shady for using a name similar to his stage name Slim Shady. He has asked the US Patent and Trademark Office to cancel the trademark granted to Swim Shady, claiming it suggests a false link with him. The company plans to defend its trademark.
Key Facts
- Eminem filed a request to cancel the Swim Shady trademark, citing a false association with his stage name.
- Eminem's real name is Marshall B Mathers III.
- The US Patent and Trademark Office is involved, and the beach brand must respond soon.
- Swim Shady sells beach umbrellas, swim bags, and other accessories.
- The company originally launched under the name Slim Shade in 2023 and switched to Swim Shady in 2024.
- Eminem's Slim Shady name became well-known in 2000 with his hit single and Grammy win.
- Eminem trademarked Slim Shady in the US in 1999, and in Australia in 2025.
- The Australian brand plans to defend its trademark but cannot comment due to the ongoing case.
