Summary
Jeep is introducing new electric and hybrid SUV models, including the fully electric Recon, to expand its lineup and appeal to more customers. The company is working to improve relationships with U.S. dealers and rebuild confidence after a period of sales decline and leadership changes.
Key Facts
- Jeep is showcasing its new electrified SUVs at the LA Auto Show, including the fully electric Recon model.
- The Grand Cherokee now offers models that can drive about 25 miles using only electricity.
- The Grand Wagoneer will have an extended-range electric vehicle system, which uses a gas engine to charge a battery that powers the car wheels.
- Jeep faced challenges with U.S. dealers, leading to leadership changes at Stellantis, Jeep's parent company.
- New Jeep CEO Bob Borderdorf is optimistic about the brand's future and is focusing on improving dealer relationships.
- Jeep's diverse mix of powertrains aims to meet varying customer needs and support the brand's electrification goals.
- The company aims to capture a range of customers, including those interested in off-road capabilities and mainstream electric vehicle consumers.
