Summary
Five Below's collaboration with the musical Wicked is facing criticism because Elphaba products have a watermelon scent. Some people online say this scent choice is racially insensitive due to historical stereotypes. Five Below has not yet commented on the controversy.
Key Facts
- Five Below partnered with Wicked to create Elphaba-scented products.
- The products are scented with watermelon, causing backlash over racial insensitivity.
- Watermelon has been historically linked to negative African American stereotypes.
- Critics argue other green scents like cucumber or kiwi could have been used.
- Some suggest the scent choice was based on cost and ease of production.
- Social media users have expressed a mix of outrage and explanations for the choice.
