Summary
Panera Bread plans to update its menu, improve its ingredients, and add new drink options as part of a strategy to increase sales and regain market share. The company aims to reach $7 billion in sales by 2028 through these changes and improvements in customer experience.
Key Facts
- Panera Bread is introducing better ingredients and new drinks to its menu.
- The company has a goal of reaching $7 billion in sales by 2028.
- Sales at Panera fell by 5% last year, and it wants to regain market share from competitors like Chipotle and Panda Express.
- The new strategy, called “Panera RISE,” focuses on refreshing the menu and improving customer service.
- Changes include using romaine lettuce instead of iceberg lettuce in salads and adding more ingredients.
- New drinks will include options with lower caffeine levels than previous offerings.
- Panera plans to hire more staff and upgrade its self-service kiosks as part of this strategy.
