Summary
A personal trainer, Georgina Cox, claims that the activewear brand Sweaty Betty used her slogan "Wear The Damn Shorts" in their campaigns without proper credit. The company offered her £4,000 to settle the issue, under the condition she would not publicly discuss the matter or challenge their use of the phrase. Cox seeks an apology and fair compensation from the brand.
Key Facts
- Georgina Cox is a personal trainer from Middlesbrough.
- She claims Sweaty Betty used her slogan in their marketing without crediting her.
- The slogan "Wear The Damn Shorts" went viral after she used it on social media.
- Sweaty Betty disputed her claims and stated the slogan has been part of their campaign for three years.
- Cox was initially paid £3,500 for a social media promotion related to the campaign.
- Cox sent a legal letter to Sweaty Betty asking them to stop using the phrase.
- The brand offered her £4,000 to settle, with conditions of confidentiality and non-challenge.
- Cox reported stress and physical effects, and wants an apology and fair compensation for her work with the brand.
